You might even consider asking your team for occasional check-ins, feedback, and suggestions for possible next improvements. Creativity and innovation work best as a continual practice. Don’t stifle the potential of the approaches by sticking doggedly to their first results. “You can update… anytime to remain productive,” so do so. Of course, productivity can slow down unexpectedly at times, so think of creativity and innovation not as endpoints, but as ongoing commitments. Creative thinking lets you come up with ideas that will excite and motivate your team. When you “focus on what things you can streamline and what things you need to cut out” while keeping the systems that perform well, you’ll build a simpler, more efficient workplace. Create a Creative WorkplaceĬreative thinking can also lead to innovation that will grow your business through increased productivity. You’re implementing new ideas, which took creativity to discover. Each time you improve a process, draft a new policy, add value to a product, or install fresh facilities, you’re innovating. Since innovation “fundamentally… means introducing something new into your business,” you might already be engaging in more innovation than you realize. For one thing, it can be a “series of small, incremental changes” instead of a single, ground-breaking change. Like creativity, innovation can take many forms-and, like recognizing creativity, recognizing innovation might be harder than one would think. It can help keep you ahead of the competition, reach new markets, and provide existing markets with interesting new reasons to revisit your company’s website-and buy. Innovation demands implementation, so put some of your creative team’s ideas into practice. This happens through the process of innovation, which you can see as a graduation point of the creative process.Īs divergent thinking and conventional methods meet and produce ideas, take these ideas a step further. Those unexpected solutions can directly translate into new and exciting products and services-and, quickly, organizational success. Convergent, conventional thought keeps the project focused and grounded, while divergent thought provides novel and unexpected solutions. When you pair divergent thinking with convergent thinkers, problem-solving becomes a ‘best of both worlds’ experience. Alternatively, convergent thinkers are those who excel at analysis and reaching accurate solutions to problems. Divergent thinking, or exploration of numerous unconventional possible solutions to a problem, is a hallmark of the creative process. Blend Two Types of ThinkingĬreativity also encourages people to grow in their ways of thinking. When creative thinking is prioritized, positive feedback is received, and encouragement is given to solve problems creatively, the company will see improvement. However, this preference might have been born out of ease rather than best practices.Īfter all, it is “easier to measure and manage” intelligence over creativity, which can be harder to identify. Let’s explore how creativity and innovation can enhance business growth and development, no matter what industry you’re in.Ĭreativity and innovation lead to higher overall success in organizations, even more so than raw intelligence. Traditional companies and educational institutions tend to prize intelligence as the most important factor in problem-solving. You’ve likely heard that increasing creative and innovative work can give your business a serious boost. However, maybe your company’s product isn’t as directly tied to creativity as ours. Depending on the nature of your business, you might already have a strong idea of how creativity and innovation benefit your company. If you’re anything like TruScribe, the line is direct: our creative output benefits our clients, which benefits us.
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